Pepsi Made an Announce for its Association on with Shefali Verma

Sic, This International Women’s day, beverages brand Pepsi is all set to celebrate the culture made by the new generation by an announcement of its association with Shefali Verma, the rising star of Indian cricket , Shefali Verma’s swag.

PEPSI is taking forward its youth-centric philosophy of Har Ghoont Mein Swag and engaging with all the interests of the consumers through India’s favorite sports. The brand is inspiring people, especially women in sports to be their true selves and stand by their choices by making this collaboration. The 16-year-old Shefali Verma will soon take over the brand’s Instagram page to showcase her take on the sport and the philosophy of SWAG.

Speaking on the association, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said, “This Women’s Day, we chose to celebrate the spirit of womanhood by associating with Shafali Verma, someone who resonates with the SWAG traits of self-confidence and self-belief and is a trailblazer in the sports field. We are proud to have Shafali as PEPSI’s latest SWAGSTAR and with this association, we look forward to inspiring a generation of young Indian women as we tell her story of SWAG.”

The teen sensation and ace cricketer Shafali Verma added, “I am thrilled to be associated with an iconic brand like PEPSI®. Women are moving ahead in every sphere of life and it is time we live life confidently and on our own terms. I strongly believe in PEPSI®’s philosophy of encouraging people to be their true selves and be effortlessly cool yet confident in what they aspire to be.”