Prakriti Shakti, CGH Earth

Todays corporate world is increasingly acknowledging the direct link between employees well-being and company productivity. A number of studies have revealed the fact that healthy employees not only work more productively but also have reduced absenteeism and are happier with their jobs. Due to this, more and more companies are now making efforts to invest in comprehensive wellness programs. Many companies go beyond traditional offerings by providing gym memberships, healthy meals, counselling coaches and educational platforms, covering a spectrum of topics from sleep hygiene to financial well-being. The primary drivers of India’s wellness market are Millennials and Gen Z, who prioritize health and well-being. Women are leading the charge, especially in categories like mental health, nutrition, and fitness. This demands targeted wellness programs and organizations realize the correlation of health and morale of employees to talent attraction and retention.

Kalari Rasayana, CGH Earth

CGH Earth Wellness Centres are pioneers in offering curated Ayurveda and Naturopathy healing practices designed for enhancing physical health, mental clarity, emotional balance and various tools to manage stress and overall well- being. Through targeted therapies, corrective medicines, appropriate diet, yoga, meditation and spiritual practices, a tailored program is created to cleanse, correct and rejuvenate the mind, body and soul.

Expert Insights on Corporate Wellness
Dr. Cijith Sreedhar, Chief Medical Officer at Prakriti Shakti – Clinic of Natural Medicine, highlights the growing concern of chronic conditions in the workplace, “The rising rates of diabetes, heart disease, and obesity are critical issues in the corporate environment, often linked to lifestyle behaviours. Preventive wellness programs are essential to address these concerns.”

Dr. Cijith emphasizes the benefits of naturopathy in promoting employee well-being, “Naturopathy focuses on preventive care, empowering employees to manage stress, detoxify, and restore balance naturally. This holistic approach boosts energy levels, enabling employees to thrive in their roles.”

Dr. Harish Jouhar, Chief Medical Officer at CGH Ayurveda Centres – Kalari Kovilakom and Kalari Rasayana, shares insights on Ayurvedas unique approach to corporate wellness, “Ayurveda tailors wellness programs to individual body types (doshas), utilizing techniques like Abhyanga and Shirodhara to alleviate stress, improve focus, and strengthen immunity.”

Dr. Jouhar adds, “These therapies not only address physical ailments but also promote mental clarity and emotional balance, enabling employees to perform at their peak. By incorporating Ayurveda into corporate wellness initiatives, organizations can support the overall well-being of their employees.”

The Key to Restful Sleep
Both experts agree that sleep is a crucial aspect of overall well-being. Dr. Cijith notes, “Restful sleep is essential for physical and mental rejuvenation. Naturopathy offers various techniques to promote relaxation and improve sleep quality.”

Dr. Jouhar concurs, “Ayurveda also places great emphasis on sleep, recognizing its importance in maintaining overall health. Techniques like Dinacharya (daily routine) and practices such as Nasya can help regulate sleep patterns and promote deep relaxation.”

As the corporate world grapples with the rising tide of employee burnout, its clear that traditional wellness approaches are no longer sufficient. By embracing the holistic principles of Ayurveda and Naturopathy, organizations can redefine corporate wellness and create a more sustainable, thriving work environment. By prioritizing employee well-being, promoting restful sleep, and fostering a culture of balance and harmony, companies can help their employees not just survive but truly flourish. For more information on CGH Earth Wellness ,please visit www.cghearthwellness.com.

About CGH Earth Experience Wellness
The art of healing meets the science of health at CGH Earth Experience Wellness – with experiences that heal your body, mind and soul. Combining the power of ancient medicinal systems and traditional therapeutic practices, CGH Earth Wellness offers holistic healthcare based on Ayurveda, Naturopathy and Yoga. It also addresses ones overall state of wellbeing through experiences that are fulfilling and enriching for the self. All of the transformative experiences offered by CGH Earth Wellness are intrinsically nourished by the core values that are at the heart of all the group’s hospitality and healthcare. The CGH Earth Group believes that operating with environmental sensitivity, including and benefiting local community and adopting the local ethos are the only ways to revive, sustain and thrive as a global collective.

A pioneer in responsible tourism in India and with a credible background spanning over five decades in offering uniquely immersive travel experiences, CGH Earth diversified into wellness with the start of Ayurveda Healthcare 17 years back at Kalari Kovilakom, followed by Kalari Rasayana. Subsequently, Prakriti Shakti was started in 2018, which offers naturopathy healthcare, another system of holistic healing with roots in indigenous wisdom. These centres are certified and accredited by NABH (National Accreditation Board for Hospitals and Healthcare providers). While the Ayurveda and Naturopathy healing centres primarily addressed the body, SwaSwara was CGH Earth’s quest towards redefining the meaning of a true holiday. Embraced by the wilderness on the seashore of Om beach, SwaSwara addressed the mind by offering rejuvenating and immersive experiences to release, re-focus and recalibrate the self.

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Wisdom of Happiness to be shown at the 78th Cannes Film Festival

It is an intimate and unique documentary in which the Dalai Lama speaks directly to the camera about what he calls the source of happiness – inner peace, and shares practical wisdom for dealing with the challenges of this century and the controversy surrounding the reincarnation of the Dalai Lama. The documentary also shows the Dalai Lamas early life, including rare archival material documenting his journey as Tenzin Gyatso.

American actor Richard Gere, a long-time follower of the Dalai Lama, served as executive producer and said it was a blessing to be involved in this documentary about love and compassion. With the support of private Swiss funds, Wisdom of Happiness was shot by photographer Manuel Bauer. Austrian sales company Autlook Filmsales is responsible for global sales. The film premiered at the Zurich Film Festival in October 2024 and was selected for the Dharamshala International Film Festival in India and the DocPoint Documentary Film Festival in Helsinki, Finland.

Wisdom of Happiness will be screened at the main venue, the Palais of Cannes Film Festival. Another film about exiled Tibetans, State of Statelessness, will also show in the market of Cannes Film Festival.

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• Mr. Pawan Bansal, Founder – Motiaz Group is confident of building spaces that will enhance Nabha’s beauty and future generations will be proud of it.
• Guest of Honor at opening Ceremony – Harpal Singh Cheema, Finance Minister of Punjab&Mr. Gurdev Singh Mann, MLA, Nabha.
• Motia Greens – 35acres gated township at Nabha, designed for an elevated lifestyle.
• Motia Greens – Strategically located near Patiala Gate with excellent connectivity

Nabha, 31^st March 2025:

Motiaz Group, a leading Punjab-based real estate developer, proudly hosted ‘Khatu Shyam ji Darbar‘, at the grand opening ceremony of Motia Greens. A spiritual event that brought together community, culture, and devotion held at Motia Greens, located on Mehas Road, Nabha.The evening featured mesmerizing bhajans by renowned singers, Kanhaiya MittalandSakshi Agarwal, who captivated the audience with their soulful renditions. The event was graced by distinguished guests, including Mr. Harpal Singh Cheema, Finance Minister of Punjab, and Mr. Gurdev Singh Mann, MLA, Nabha, adding to the occasion’s significance.

Motia Greens, a 35-acre premier township, offers an unparalleled blend of luxury and nature. Strategically located near Patiala Gate, the township features modern amenities such as a swimming pool, cricket pitch, yoga spaces, and dedicated children’s play zones. Designed with intelligent infrastructure, it includes expansive roads, landscaped greens, and enhanced security features. With residential plots, commercial sites and hotel site,Motia Greens aims to be a sanctuary for those seeking an elevated lifestyle. This event marks the beginning of a promising journey, bringing together tradition, luxury, and community into a harmonious living experience.

Commenting on the success of the event, Pawan Bansal, Founder – Motiaz Group, said,“I am overjoyed to announce the inauguration of Motia Greens in my hometown, Nabha. This project is a personal dream and a tribute to the city that shaped me. Joined by dignitaries like Sardar Harpal Singh Cheema, Finance Minister of Punjab, and Sardar Gurdev Singh Mann, MLA, Nabha, we celebrated a vision of progress. Motia Greens is more than a real estate venture—it’s a legacy for Nabha’s future, built with the support of my family, friends, and community.”

About Motiaz Group

Established in 1995 under the visionary leadership of Mr. Pawan Bansal, Motiaz has been a driving force in redefining real estate across Punjab, Haryana, and Himachal. With a strong foundation built on integrity, innovation, and excellence, the company has been instrumental in shaping modern living spaces that go beyond bricks and mortar—creating thriving communities that stand the test of time.

With Motia Greens, we continue our journey of delivering world-class developments, setting new benchmarks in design, quality, and lifestyle.

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L-R: Actor Ajinkya Deo, Mr. Prabodh Davkhare, Actress Smita Gondkar

Adding to the grandeur, renowned actor Ajinkya Deo, reality TV actress and model Smita Gondkar, influencer and actor Jatin Shah, fitness influencer Pranit Shilimkar, and actress-model Vaishali Joshi graced the event, motivating participants with their presence. The marathon was officially flagged off by Former MLA Mr. Sunil Tingre, who later presided over the award ceremony, reinforcing the event’s significance and credibility.

A major highlight of this year’s marathon was the participation of 10 girls from the NGO ‘Hope for Children’ in the 5 km run, symbolizing the true essence of the event-empowering young girls and advocating for their right to education and sports. In a heartfelt gesture, bicycles, educational materials, sportswear, shoes, boxing gloves, and training bags were donated to the NGO, equipping these young girls with essential resources to support their education and athletic training.

As runners reached the finish line, they were welcomed with cheers, applause, and the coveted Nitrrothon Finisher’s Medal-a striking emblem featuring a lion symbolizing strength, resilience, and triumph. More than just a symbol of athletic accomplishment, this medal represented each participant’s unwavering commitment to fitness and giving back to the community.

Sharing his thoughts on the event’s success, Mr. Prabodh Davkhare, CMD of Nitrro Fitness, remarked, “Nitrrothon has always been about more than just running-it embodies a commitment to fitness, well-being, and social responsibility. Witnessing thousands of participants run for a cause as noble as educating the girl child is truly inspiring. We are proud to set a benchmark for fitness events in Pune and look forward to scaling greater heights in the years to come.”

With an overwhelming response and unwavering community spirit, Nitrrothon 2025 has set a new standard for marathons in Pune. The success of this edition paves the way for an even larger and more impactful event in the coming years, further reinforcing the role of fitness as a catalyst for positive social change.

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Men of Platinum MS Dhoni Signature Collection

More than just jewellery, it’s a way for fans to wear their loyalty, celebrate his legacy, and carry a piece of his unmatched spirit wherever they go. Crafted in 95% platinum, each piece is defined by clean, bold lines and a minimalist aesthetic, bearing Dhoni’s signature etched in platinum as an emblem of his journey. Whether it’s a bold bracelet, a sleek chain, or a statement ring, each design redefines sophistication with its timeless appeal. This IPL season, up the ante on your game-day look with platinum jewellery that carries Dhoni’s legendary spirit wherever you go.

Talking about the signature collection MS Dhoni shared, “Throughout my cricketing journey, every challenge, victory, and lesson has shaped who I am-instilling values that continue to guide me, both in life and on the field. Platinum is rare, resilient, and built to last, just like the mindset needed to overcome every challenge. For me, wearing platinum jewellery is a reminder of endurance. That’s what makes the collaboration with Men of Platinum special. Each piece in this collection goes far beyond fleeting trends. The collection is a symbol of timelessness – one of perseverance, self-expression, and the drive to keep moving forward.”

Here’s a look at some statement pieces from the Men of Platinum’s MS Dhoni Signature Edition, designed to inspire the same greatness in those who wear it. Whether you’re cheering from the stands, enjoying the thrill of the match at a lounge, or hosting an exclusive screening, your game-day look deserves an upgrade with pieces that reflect confidence, style, and an unbreakable winning spirit.

The Platinum Grid Bracelet

Elegance meets strength in this dual tone kada, featuring a sophisticated grid pattern with rose gold accents on the side. This kada is crafted from 95% pure platinum, a metal whose strength remains unwavering through years of wear, making it rare! Bearing the legend MS Dhoni’s signature, this piece is perfect for those who exude quiet determination and strong character.

The Platinum Momentum Bracelet

The alternating bevelled triangles on the front of this bracelet, with a striking blend of gloss and matte finishes, symbolise the strength to navigate life’s ups and downs with unwavering values. The back features MS Dhonis iconic signature on a sleek black centrepiece. Cast in platinum -an enduring metal as resolute as the legend who inspired it. This bracelet is crafted for those who face lifes challenges with relentless drive, proving that true greatness comes from within.

The Platinum Cube Fusion Bracelet

The alternating brushed matte platinum and glossy rose gold cube links achieve the perfect balance of versatility and durability. Crafted in platinum -a metal that endures through years of wear, making it truly rare -this bracelet, featuring MS Dhoni’s iconic signature on black, is designed for those who strike a balance between staying adaptable and yet true to their values no matter what.

The Platinum Bold Links Bracelet

Bold, interlocking platinum links form a robust bracelet that reflects the power of unyielding resilience. Crafted from 95% pure platinum, it’s a metal that remains unfading over time, making it incredibly rare. The bracelet features a solid clasp that carries MS Dhonis signature, embodying his indomitable strength and unwavering resolve. Designed for men who cherish these values, this piece inspires them to always find strength within.

The Platinum Harmony Chain

Intricate platinum links intertwine to form a seamless, fluid chain, mirroring the harmonious blend of inner strength and outward composure. Crafted from platinum, a metal maintains its natural pristine white over time, never fading or tarnishing. A metal that’s simply rare. With a solid clasp, featuring the legend MS Dhonis signature, it is made for those who weave together their resilience and calm in the face of lifes odds.

So this IPL, make every moment count with the Men of Platinum X MS Dhoni Signature edition available at key jewellery stores across the country

Facebook: @MenOfPlatinum | Instagram: @MenOfPlatinum | Website: www.menofplatinum.com/msd-collection.

About Platinum Guild International (PGI)
Platinum Guild International (PGI) is a marketing organization with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results.

Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer-ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.

PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.

In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with strategic planning, marketing, retail, design, and business development experts.

PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

Purity Assurance Program
PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India.

Under Platinum Guild India’s quality assurance programme, each piece of jewellery has an assured purity as high as 95%. And as proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.

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Red FM Announces Season 3 of the Quiz India Movement – The Ultimate T20 League Quiz Challenge

RJ Purab, the host of Red FM Delhis Morning No. 1 Show, known for his unique infectious wit and ingenious entertainment style will be leading this quiz. The campaign kick started from 17th March and will conclude on 25th May 2024. Every Monday to Friday during the Morning No. 1 show across 37 cities, listeners can tune in between 10 am to 11 am and win exciting prizes up to Rs. 20,00,000/-.

The questions will be narrated on-air and will simultaneously appear on the website, enhancing the quiz experience for both radio and online audiences. Daily winners will be awarded a prize of Rs. 20,000, while a weekly bumper prize of ₹1,00,000 will be presented to one lucky participant selected from the week’s entries every Friday.

Speaking about the campaign, Nisha Narayanan, Director & COO, Red FM & Magic FM, said, “Cricket is a passion that unites a billion hearts. The energy, the excitement, and the unwavering love for the game bring people together like nothing else. With the Quiz India Movement, we celebrate this spirit by giving fans a platform to showcase their knowledge and win big. As we launch Season 3, the power of radio and digital will create an unforgettable experience, making the festival of cricket even grander. This season, we are set to reach more fans, engage with greater intensity, and amplify the thrill of the game. It’s time to cheer, compete, and celebrate cricket in a way that truly resonates with its biggest fans. We are truly humbled and grateful by the response from our listeners, which continues to inspire us in making this campaign bigger and better.”

Join the movement now: quizindiamovement.in

About 93.5 RED FM

Red FM stands out as India’s largest radio channel and one of the biggest entertainment networks. We are hyper-local, hyper vocal, and with our brand philosophy and attitude ‘Bajaate Raho!’ We are at the core of millennials’ hearts. By leveraging our two-decades-old legacy and expertise, we sow the seeds of a ‘larger than life experience’. We thrive on the emotional connection with the listeners and audience fashioned through a massive footprint of 69 radio stations nationwide. We create original podcasts, digital shows, and on-ground events, feature independent music, make 360-degree noise, and speak the truth. As the ‘station of expression,’ Red FM boasts over 663 award-winning campaigns including BEST BRAND, BEST FM STATION, and BEST RJs.

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The new interactive and immersive Images of Singapore exhibit is perfect for all ages

Discover History with Technology: Experience history like never before with our larger-than-life AI digital humans. Guests can ask them questions directly and listen to their stories of how they contributed to Singapores nation building.

Ask our AI digital humans about Singapores history​

Immersive moments in history: Travel through time and immerse yourselves in our captivating displays. Explore the vibrant story of Singapore, tracing its journey from a humble fishing village to a 21st-century powerhouse.

Play & Learn: Learning about history has never been more fun! Our multi-touch interactive screens offer a wealth of information, allowing you to learn more about Singapores iconic locations and their unique stories. Test your knowledge with engaging games and climb the leaderboard for bragging rights.

See the Past and Present: Witness Singapores transformation with our Time Portal screens, a powerful way to see how far Singapore has come in 60 years!

Dress up in traditional cultural costumes and be a part of Singapores history​

Capture Unforgettable Moments with your Friends: There are endless photo opportunities throughout the zone: from the striking wall mural of the Samsui Woman to immersive sets like the Streets of Chinatown, Coolie quarters and more! Try on the traditional cultural costumes and take your best selfie!

Visitors can complete this unique Singapore experience throughout Madame Tussauds Singapore; hop aboard the Spirit of Singapore, the first ever Madame Tussauds boat ride, and see a different view of modern-day Singapore. ​Meet Singaporeans leaders such as Lee Kuan Yew and Lee Hsien Loong who have made an impact on the world stage. Encounter many inspiring sports heroes such as Paralympian Yip Pin Xiu, and celebrate their triumphs!

Head to www.madametussauds.com/singapore for tickets and more information.

www.facebook.com/MadameTussaudsSingapore
www.instagram.com/mtssingapore/

About Madame Tussauds Singapore

Madame Tussauds Singapore, opened in 2014 at Sentosa, features a variety of interactive experiences under one roof; including Images of Singapore, the one and only “Spirit of Singapore” boat ride, the Marvel Universe 4D Cinema, Thrillcoaster Singapore and VR racing experience! Featuring 12 incredible zones from glamourous Hollywood actors to your favorite K-pop stars, artists, musicians and sports heroes, the incredible Madame Tussauds Singapore is where guests will get an immersive and interactive experience at every corner!

Madame Tussauds Singapore welcomes guests from 10am to 7pm daily (final admission at 6pm).

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Simba Uproar 2025 at JLN Stadium, Delhi

A killer lineup of India’s hip-hop royalty-King, Raga, Karma, Trick Singh, and Pho-set the stage on fire with electrifying performances. King’s triumphant return to Simba Uproar after performing in its first edition was met with roaring cheers, while Raga’s razor-sharp verses, Trick Singh’s electrifying presence, and Pho’s raw energy kept the crowd hooked. Each performance pushed the boundaries of India’s hip-hop scene, turning the night into an unforgettable spectacle.

Simba Uproar was not just about the music-it was an all-out sensory adventure, celebrating art, high-octane action, and boundary-pushing experiences. The live art spaces pulsed with creativity, while the adventure zones and interactive showcases kept the crowd on their toes. Furthermore, the adrenaline-packed skateboarding arena and a striking bespoke art installation became crowd favourites, setting the festival ablaze with excitement. Taking the thrill up a notch, a massive ramp in front of the main stage hosted gravity-defying FMX stunts, leaving audiences stunned. Meanwhile, a monster truck-turned-DJ-console pumped out beats at the second stage as Dhiraaj, founder of Crab Culture, kept the energy soaring.

The festival was also a haven for food lovers and brand enthusiasts. Festival-goers indulged in a curated feast of flavors, while brands like New Republic, Shady Gators, and Boring Socks redefined retail with innovative activations and exclusive drops. Among the highlights was the limited-edition Boring Socks x Simba collaboration, drawing in festival-goers eager to grab a piece of this exclusive drop.

For those desiring more than just music and fashion, the Power Pit delivered high-octane gaming experiences, featuring a claw machine and other interactive challenges that kept competitive spirits alive. Meanwhile, the Beat Street Bar carved out a laid-back escape, with a DJ curating relaxing beats to set the perfect mood for revellers looking to unwind without missing a moment of the action.

Simba Uproar isn’t just an event-it’s a movement redefining the future of culture. This year’s edition not only glorified the underground but also backed the festival’s mission of nurturing grassroots talent and intensifying the voices that drive India’s hip-hop and street culture forward.

“We’re thrilled with the overwhelming response to Simba Uproar Delhi 2025,” said Ishwaraj Singh Bhatia, Co-founder and COO, Simba and ZigZag. “This edition marked another milestone in our journey of reimagining urban culture, and we’re proud to see the community come together to herald authenticity, talent, and creativity.”

As Simba Uproar continues to grow, it remains committed to pushing boundaries and nurturing a community that bridges the underground and mainstream like never before. To stay updated on future editions and exclusive content, follow @roarwithsimba and @simba.uproar on Instagram.

With its unmatched energy and bold vision, Simba Uproar Delhi 2025 has set a new benchmark for cultural festivals in India, leaving attendees eager for the next chapter of this extraordinary event.

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The campaign film highlights on the product’s Triple Care that features Ionic Technology and ceramic coated bristles infused with Keratin and Argan Oil for long-lasting straightening effect for up to 12 hours** while also adding shine to hair. The ad playfully portrays ‘Bae’ flaunting her sleek, effortlessly styled straight hair, while her friends’ hair are not straight despite straightening a few hours back.

The campaign targets India’s young generation who are all about quick hairstyling with minimal effort and lasting results.

Watch Ananya Panday in action with the Vega L1 Hair Straightener Brush in the latest campaign video www.youtube.com/watchv=vI-hh78DH4I

“At Vega, our mission has always been to make hair styling simple and accessible for all. We focus on tools and technologies that simplify and enhance user-experience across head-to-toe grooming and styling. The Vega L1 Hair Straightener Brush is a testament to our commitment to innovation catering to evolving aspirations of our consumers,” said Mr. Sandeep Jain, Director, Vega.

Ananya Panday

Eiti Singhal, Chief Marketing Officer, Vega, “Vega has always been a pioneer in reshaping the beauty landscape and embracing consumer trends. With this campaign for our Women Personal Care Appliances category, we aim to empower consumers focusing on products that deliver effortless styling and experiences.”

Ananya Panday

“I believe in convenience and care, and the Vega LitStyle L1 & L2 Hair Straightener Brushes perfectly embody my philosophy of combining the best of both. Quick and long-lasting hair #StartsWithVega.” – Ananya Panday.

Ananya Panday

These new videos featuring Ananya Panday will roll out across various digital platforms. Additionally, Vega constantly engages with community through various social channels and platforms with relevant content, education and tools like Hair Brushology, which helps customers choose the right hair tools; and the recently launched, WhatsApp chatbot for personalized user experience.

The Vega LitStyle L1 & L2 Hair Straightener Brushes are available across leading e-commerce, quick commerce, retail stores and our brand website www.vega.co.in/lit-style-l1-hair-straightener-brush.html

Credits:

Brand – VEGA

Creative Agency – SG Dream Media Ventures

Production – Dharma 2.0

Director – Arunima Sharma, DOP – Anuj Samtani

Producer – Karan Johar, Apoorva Mehta, Punit Malhotra

Executive Producer – Preetha Iyer

*AZ Research, February 2023

**Long-lasting straightening effect upto 12 hours on all hair types. Based on an in-vitro instrumental haircare study (2024).

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Lasting Promises

This month, as you celebrate love in its truest and rarest form, make it memorable, and #SealItWithPlatinum – the only metal worthy of capturing its essence. Crafted from 95% pure and exceptionally rare platinum, which is found in only a select few locations worldwide, and 30 times rarer than gold – Platinum Love Bands are not just jewellery; they are the ultimate symbol of love. A love that’s one of a kind!

With their contemporary designs Platinum Love Bands celebrate modern relationship values-cherishing each other’s individuality, celebrating mutual successes, and equally sharing life’s responsibilities. Platinum’s unparalleled strength ensures it doesn’t change form or lose its natural white, mirroring the resilience and constancy of a love that is truly one of a kind. Just as platinum endures without fading, so does the love it symbolizes-unwavering and eternal.

Through distinctive textures, fluid lines, and elegant motifs – Platinum Love Bands are designed to capture stories of love beautifully. Whether you prefer a minimalist and chic style or timeless elegance, the diverse collection of Platinum Love Bands offers something that deeply resonates with all couples committed to the journey of love. Opting for Platinum Love Bands is embracing an enduring symbol of love – one that you can wear every day and cherish, and is crafted to remain beautiful throughout your shared future.

This Valentine’s Day, when love speaks, #SealItWithPlatinum, and choose from an array of Platinum Love Bands to celebrate this special occasion:

Lasting Promises
The moment you realise that your love is a steady rock on which you can rely on in the face of uncertainty, you know you’ve found a love that’s truly rare. These love bands, designed with repeating forms, serve as a reminder of your unshakable trust in each other. No matter how many times life alters its course, your love remains steadfast. Cast in platinum, a metal with unmatched strength that makes it so rare, these Platinum Love Bands perfectly match the strength of your love. A love so rare. A love so platinum.

Hearts in Harmony
The moment you realise that you mirror each other’s dreams and beliefs, you know you’ve found a love that’s truly rare. These love bands are mirror images of each other, reflecting how you grow together, backing each other all the way. Cast in 95% pure platinum, one of the highest standards of purity in precious jewellery, platinum is truly one of a kind. Let these Platinum Love Bands be enduring symbols of your unbreakable bond. A love so rare. A love so platinum.

Blissful Balance
The moment you realize that your unique journeys have seamlessly united to forge a harmonious haven, you know you’ve found a love that’s truly rare. These love bands embody the essence of duality. They combine brushed and glossy textures on his ring, and plain studded finishes on hers, merging into beautiful central motifs that symbolize your love. They perfectly represent your two paths that merge into one cherished space. Cast in a celestial metal that arrived on earth through a meteorite crash billions of year ago, platinum is truly rare. Let these Platinum Love Bands serve as a testament to your unique journey together. A love so rare. A love so platinum

Platinum Love Bands by PGI India are available across leading jewellery retail stores in the country, for more details visit: www.platinumdaysoflove.com.

About Platinum Guild International (PGI)
Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery. In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.

PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

Purity Assurance Program
PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.

A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.

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